Role: Graphic Designer
Project: Brand identity Concept
Client: King's Dinner
King's Dinner is a fast-food restaurant in Gibraltar focused on bringing people together through food. I developed the identity around a younger audience, with the aim of creating a bold, social-first brand presence.
The visual direction combines bold colours, contemporary typography and hand-drawn graphic elements to create a youthful, playful and recognisable identity. The system was designed to work across both physical and digital applications, from packaging and signage to social media.
Visual Direction
The identity is built around a bold and expressive visual language, combining a strong display typeface with complementary typography and hand-drawn graphics. The colour palette and graphic elements add a playful character while keeping the system flexible across different applications.
